Found
When It
Matters.
When It
Matters.
Your site is structured so customers can find you at the moment they search, then understand what to do next without digging.
London web design for small businesses from £250, built by CraftedPages
Sample website
London websites built to win enquiries.
Tell me the one action you want visitors to take. I build a site engineered to make that action obvious, easy, and measurable.
What I do
From £250. Live in 10 days. Owned by you.
The Shift
Search
is where a recommendation becomes a decision. Your website needs to make that decision easy.
When customers look you up, your site should do more than exist.
It should make the next step obvious: call, book, buy, enquire. That starts by deciding what the site is meant to achieve before I design it.
Then the copy, layout, proof, and calls to action all work in the same direction. You still get a polished site, but it has a job from day one.
Why it works
Three things
I build around.
Made For
The
Decision.
The
Decision.
Copy, layout, and proof are shaped around how your customer decides. The site still launches fast, but it does not feel generic.
Better Use
Of Your
Budget.
Of Your
Budget.
You get considered design, clean code, and conversion-focused copy without paying for layers of meetings, decks, and account management.
The SolutionThe Working
The Working
Asset.
Every CraftedPages site is built to a single defined goal, with copy and layout engineered to drive that one action. A tight build system keeps delivery fast. Human judgment makes sure the strategy, copy, and design actually work. You own everything at launch.
Book a 20-Minute Intro →LUCENT & CO.
Designed for01One clear action.
Clear offerRelevant proofEasy next step
01Message lands quickly
02Pages answer real questions
03Mobile reading feels effortless
04Enquiry route is obvious
Made to measure
Fast.
Starter sites are delivered in 10 business days. Business and Growth projects take 14.
Persuasive.
Copy and layout make the one action your business needs feel obvious, not forced.
Affordable.
Studio-quality websites from £250. Fixed pricing, without agency layers or surprise invoices.
Findable.
Built SEO-ready from day one, with clear markup and local search foundations in place.
How it worksThree Steps
Three Steps
from Today
to Live.
- 01
Tell Me Your Goal
A 10-minute form, then a short call. We define the one action visitors should take, the customer they're aimed at, and the metric we're optimising for.
- 02
I Engineer the Site
I start from a proven blueprint, draft the copy and layout fast, then refine every line around the conversion goal.
- 03
I Launch and Measure
Site goes live with analytics and a baseline conversion number. You see what's working from week one, instead of guessing after launch.
Capability previews
View capability previews →Example Builds by Goal.
Skincare clinics
Treatment booking concept
Designed to make treatments, practitioner proof, pricing, and booking routes easy to check.
Small shops
Retail checkout concept
Designed around product browsing, cart flow, pickup options, and a cleaner route to buy.
Hospitality
Cafe order concept
Designed to make menus, pickup, bookings, and contact actions easier to find.
Builders
Project quote concept
Designed for service pages, project proof, local searches, and a clear route to request a quote.
PricingClear Pricing.
See full pricing →Clear Pricing.
No Surprises.
Starter
£250 from
For freelancers and solopreneurs who need a clean, professional presence fast. Up to 4 pages, delivered in 10 business days.
Learn more →Most Popular
Business
£400 from
For small businesses that need a full website to generate leads. Up to 8 pages, blog, analytics. Delivered in 14 business days.
Learn more →Growth
£1,000 from
For businesses ready to scale. Unlimited pages, e-commerce, advanced SEO, custom integrations. Delivered in 14 business days with priority delivery.
Learn more →What's the One Action
You Want Your
Visitors to Take?
Tell me. We'll use a 20-minute intro to agree the goal, then I'll put the scope and fixed price in writing.