Primary route
The first screen should tell a cleaner prospect what you do, where you work, what the next step is, and why they can trust the page enough to keep reading.
Ask for a Cleaners quoteWeb Design for Cleaners.
A cleaning business website with a service-area map, a quote form that asks the right questions, clear package prices, and DBS and insurance badges where they matter.
Start Your Cleaners Site →Why this site mattersWhat a cleaner site
What a cleaner site
is really doing.
Cleaner websites have one job: turn postcode-fit and trust into a quote request.
Your customer is checking whether you cover their area, whether you look safe to let into a home or office, and whether the price is clear enough to bother enquiring.
Every site I build for cleaners is engineered around that one action — service-area maps, DBS and insurance proof, package pricing, and short quote forms all working together to get the enquiry submitted.
Growth industryMake the Enquiry
Make the Enquiry
Obvious.
Brief focus
I'd scope the site around four decisions: what a visitor needs to see before they trust you, the action that should be easiest on mobile, the pages that deserve to exist for search, the proof you genuinely have and the proof you still need to collect. That keeps the page practical rather than decorative.
Choose a planClaim safety
I can describe what a strong cleaner site needs. I won't claim I've shipped client results in this industry unless the facts file supports it.
See capability examplesWhat I always build inNon-negotiable
01 02 03 04 05 06
Non-negotiable
for Cleaners.
Service-area map
A map with your covered postcodes shaded. Next to it, a text list of towns and suburbs so Google can read the coverage as searchable text (maps alone are invisible to crawlers). I keep the list editable from a simple sheet so adding new areas takes a minute.
Quote form with property details
A short quote form asking property size (bedrooms or square feet), type (flat, house, office), service type (one-off deep, end-of-tenancy, regular weekly or fortnightly, commercial), and preferred time. Lands in your inbox as a clean email. I keep it to five fields because every extra field costs you a submission.
Package pricing
Fixed prices for the common services: one-off deep clean from £X, end-of-tenancy from £Y by property size, weekly regular from £Z per hour. Add-ons (inside oven, inside fridge, windows, carpets) as clear extras. A price page with real numbers filters time-wasters before they reach your inbox.
DBS and insurance badges
DBS-checked badge, public liability insurance badge with your insurer named, and key-holder cover if you offer it. Each clickable to documentation where possible. These are the three trust signals domestic clients actually check, especially for regular cleaners who'll hold keys.
Service breakdown pages
Separate pages for domestic regular, end-of-tenancy, one-off deep clean, commercial, carpet cleaning, and oven cleaning if you offer it. Each explains what's included, what's not, and the price. Customers search for specific services ('end of tenancy cleaner SW11') and specific pages catch those searches.
Before and after gallery (optional)
A gallery of deep-clean and end-of-tenancy results, published with client permission. Kitchens and ovens are the big sellers here. I lazy-load the images and caption each one with the service type. For regular cleans the gallery matters less; for one-offs it's a real conversion driver.
Sample layout · cleaners
Your cleaner
Service-area map
Get a QuoteSee Work
How I build itMy process
My process
for cleaners.
Starter is £250 delivered in 10 working days. For a cleaning business that covers a homepage, a services page with packages, a quote page with form, a service-area page with map, up to three individual service pages (end-of-tenancy, deep, commercial), and a contact page. You send pricing and coverage. I draft, you review, we launch.
I build on Next.js and host on Vercel's free tier. The site loads fast on mobile, which matters because most cleaning enquiries happen on a phone, often on moving day. I configure Google Search Console and submit the sitemap on launch day.
If you want a full booking system (pick a date, pay a deposit), a team portal for your cleaners, or rota integration, that's Business at £400 or Growth at £1,000.
What to avoidCommon
Common
Mistakes.
The most common issue on cleaning-company sites is asking for too much in the quote form. Name, email, phone, address, property size, bedrooms, bathrooms, number of pets, preferred day, preferred time, how you heard about us. Every field costs a submission. Five is the cap.
The second is missing service-area detail. A site that says 'we cover London' ranks for nothing specific. Listing the postcodes or the boroughs or the towns, with a short line about each, picks up the local searches that matter. The text list beats a pretty-but-unreadable map.
Common questions
Cleaners FAQ.
Yes, but not on Starter. The Starter plan gets you a quote form that you reply to with a price. A full book-and-pay flow is a Business or Growth plan build because it needs Stripe integration, cancellation logic, and deposit handling. Most cleaners find the quote form converts plenty at the start.
I build a two-tier coverage map: core areas at standard rates, and extended areas with a clear note ('extended area, £10 added to one-off cleans'). Honesty upfront beats surprise fees after the quote. Clients appreciate it and it filters out the small number who'd object.
If your cleaners are happy to be photographed, yes. Clients want to see the people coming into their home. Group shots are fine; individual is stronger. If your team rotates a lot, a single founder photo with 'my team is DBS-checked and trained' works. No stock photos of people in uniforms you don't own.
I set your Google Business Profile to match your site exactly (address, phone, hours, services). That alone improves your map-pack ranking. Paid Local Service Ads are a separate paid-media decision I can advise on but don't run for you. The organic SEO comes from the site build itself.
Related
Keep Reading.
Your cleaner
Website, Sorted.
Tell me about your business. I'll come back with a fixed-price proposal within 24 hours. No pitch, no pressure.
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