Primary route
The first screen should tell a hairdresser prospect what you do, where you work, what the next step is, and why they can trust the page enough to keep reading.
Ask for a Hairdressers quoteWeb Design for
Hairdressers.
A salon website with online booking, a clear price list, stylist profiles, a portfolio gallery pulled from Instagram, and specialism tags for curly, colour correction and bridal.
Why this site mattersWhat a hairdresser site
What a hairdresser site
is really doing.
Hairdresser websites have one job: turn a style search into a booked appointment.
Your client is checking the work, the stylist, the price, and the booking link before deciding whether to DM, call, or move to the next salon.
Every site I build for hairdressers is engineered around that one action — gallery-first layouts, stylist profiles, price transparency, specialism tags, and booking links all working together to fill the chair.
Growth industryMake the Enquiry
Make the Enquiry
Obvious.
Brief focus
I'd scope the site around four decisions: what a visitor needs to see before they trust you, the action that should be easiest on mobile, the pages that deserve to exist for search, the proof you genuinely have and the proof you still need to collect. That keeps the page practical rather than decorative.
Choose a planClaim safety
I can describe what a strong hairdresser site needs. I won't claim I've shipped client results in this industry unless the facts file supports it.
See capability examplesWhat I always build inNon-negotiable
01 02 03
Non-negotiable
for Hairdressers.
A salon site should show the work, the price, the stylist, and the booking route without making clients dig.
Get the booking
Booking widgets and price lists let clients choose a service and move straight to availability.
- Online booking
- Price list
- Service routes
Show the style
Portfolio imagery, Instagram feeds, and specialism tags help clients find the look or hair type they need.
- Portfolio gallery
- Instagram feed
- Specialism tags
Sell the person
Stylist profiles and loyalty messaging make the salon feel easier to choose and easier to return to.
- Stylist profiles
- Direct stylist links
- Loyalty messaging
01Online booking integration02Price list by service03Portfolio gallery or Instagram feed04Stylist profiles05Specialism tags06Loyalty scheme messaging
Sample layout · hairdressers
How I build itMy process
for hairdressers.
for hairdressers.
Starter is £250 delivered in 10 working days. For a salon that covers a homepage with gallery, a price page, a stylist page (up to four profiles), a services page, and a booking page with your chosen widget. You send photos, prices, and stylist bios. I draft, you review, we launch.
I build on Next.js, host on Vercel's free tier, and pull your Instagram feed through the Instagram Basic Display API so the gallery stays fresh without you logging into a CMS. Site loads in under two seconds on mobile. Google Search Console set up on launch.
If you want a proper online shop (retail product sales), a waitlist system for popular stylists, or integration with your salon software beyond booking, that's Business at £400 or Growth at £1,000.
Mobile exampleSee the mobile journey
See the mobile journey
customers expect.
This sample shows a booking-led mobile journey for a hairdresser or salon: service clarity, local trust, and an obvious booking route that works when the customer is already on the move.
This is an example mobile website flow, not a claimed client case study.
Video summary: The video moves from a salon website wireframe to a polished booking-focused mobile site, then to a realistic phone-in-hand scene where the completed website is used on the street.
What to avoidCommon
Mistakes.
Mistakes.
The biggest salon-site mistake is a pricing page that says 'prices on consultation'. Clients filtering salons on a phone at 9pm don't consult. They book the next salon whose prices they can see. 'From £X' ranges respect your tiered stylist pricing and still give clients something to work with.
The second is a single 'Meet the Team' grid instead of individual stylist pages. Clients pick the stylist, and a grid with six thumbnails doesn't help them do that. Each stylist getting their own page more than doubles the chance a client books that specific person.
Common questions
Hairdressers FAQ.
Yes. I connect your Instagram Business account via the official API. New posts appear on the gallery automatically within minutes. If you change Instagram accounts I'll swap the connection in under half an hour. No manual uploads unless you want them.
Yes. Fresha, Treatwell, and Square Appointments all support per-stylist availability. I configure the widget so each stylist's profile routes to only their own slots. Clients book a specific person, not a random slot. This is the standard setup I build.
I remove the profile and redirect the URL to your main stylist page so any Google-cached links don't 404. If you bring in a new stylist, adding a profile is a quick update. On Starter the first couple of updates are included. After that it's £40 per profile, or move to Growth for ongoing changes.
Ideally yes for the hero image and interior shots. For portfolio work, Instagram photos are fine (most salons post their best work there anyway). I'll point you at a couple of local photographers if you want proper interior shots on the homepage.
Related
Keep Reading.
Your hairdresser
Website, Sorted.
Tell me about your business. I'll come back with a fixed-price proposal within 24 hours. No pitch, no pressure.