Primary route
The first screen should tell a hairdresser prospect what you do, where you work, what the next step is, and why they can trust the page enough to keep reading.
Ask for a Hairdressers quoteWeb Design for
Hairdressers.
A salon website with online booking, a clear price list, stylist profiles, a portfolio gallery pulled from Instagram, and specialism tags for curly, colour correction and bridal.
Why this site mattersWhat a hairdresser site
What a hairdresser site
is really doing.
Hairdresser websites have one job: turn a style search into a booked appointment.
Your client is checking the work, the stylist, the price, and the booking link before deciding whether to DM, call, or move to the next salon.
Every site I build for hairdressers is engineered around that one action — gallery-first layouts, stylist profiles, price transparency, specialism tags, and booking links all working together to fill the chair.
Growth industryMake the Enquiry
Make the Enquiry
Obvious.
Brief focus
I'd scope the site around four decisions: what a visitor needs to see before they trust you, the action that should be easiest on mobile, the pages that deserve to exist for search, the proof you genuinely have and the proof you still need to collect. That keeps the page practical rather than decorative.
Choose a planClaim safety
I can describe what a strong hairdresser site needs. I won't claim I've shipped client results in this industry unless the facts file supports it.
See capability examplesWhat I always build inNon-negotiable
01 02 03 04 05 06
Non-negotiable
for Hairdressers.
Online booking integration
Fresha, Treatwell, Square Appointments, or Booksy embedded on the site. I wire the widget into your homepage, your services pages, and each stylist's profile, so clients book in the flow they're already in. Tracked as a conversion so you can see which pages drive bookings. On mobile the widget stays fast and fingers-friendly.
Price list by service
A clear price page, split by service (cut, blow-dry, colour, highlights, balayage, olaplex, keratin). 'From £X' pricing where stylist-grade varies, with the tiers shown. Clients scan this page on their phones, so I format it as a table with big enough text that pinch-zooming isn't needed.
Portfolio gallery or Instagram feed
Your Instagram feed pulled directly into the site (updates automatically) or a curated gallery I upload on launch. I lazy-load everything so 60 images don't slow the page. Each image can carry an alt tag with the service ('Balayage, mid-length, warm blonde') so Google reads it.
Stylist profiles
Each stylist gets their own page: photo, experience, specialisms (curly, colour correction, bridal, afro-textured hair), a short bio in their own voice, and a booking link that goes straight to their availability. Clients book the stylist, not the salon. The site should respect that.
Specialism tags
Tag system that lets clients filter: 'show me colour correction specialists', 'show me bridal stylists', 'who works with curly hair here'. The filter routes to the right stylist profiles. Clients with specific needs find your salon this way instead of skipping to a specialist chain.
Loyalty scheme messaging
If you run a loyalty programme (10th cut free, 10% off for regulars), I build a short dedicated page explaining how it works. Most salon sites bury this. Putting it on the homepage as a quiet secondary CTA drives repeat bookings and referrals.
Sample layout · hairdressers
Your hairdresser
Online booking integration
Get a QuoteSee Work
How I build itMy process
My process
for hairdressers.
Starter is £250 delivered in 10 working days. For a salon that covers a homepage with gallery, a price page, a stylist page (up to four profiles), a services page, and a booking page with your chosen widget. You send photos, prices, and stylist bios. I draft, you review, we launch.
I build on Next.js, host on Vercel's free tier, and pull your Instagram feed through the Instagram Basic Display API so the gallery stays fresh without you logging into a CMS. Site loads in under two seconds on mobile. Google Search Console set up on launch.
If you want a proper online shop (retail product sales), a waitlist system for popular stylists, or integration with your salon software beyond booking, that's Business at £400 or Growth at £1,000.
What to avoidCommon
Common
Mistakes.
The biggest salon-site mistake is a pricing page that says 'prices on consultation'. Clients filtering salons on a phone at 9pm don't consult. They book the next salon whose prices they can see. 'From £X' ranges respect your tiered stylist pricing and still give clients something to work with.
The second is a single 'Meet the Team' grid instead of individual stylist pages. Clients pick the stylist, and a grid with six thumbnails doesn't help them do that. Each stylist getting their own page more than doubles the chance a client books that specific person.
Common questions
Hairdressers FAQ.
Yes. I connect your Instagram Business account via the official API. New posts appear on the gallery automatically within minutes. If you change Instagram accounts I'll swap the connection in under half an hour. No manual uploads unless you want them.
Yes. Fresha, Treatwell, and Square Appointments all support per-stylist availability. I configure the widget so each stylist's profile routes to only their own slots. Clients book a specific person, not a random slot. This is the standard setup I build.
I remove the profile and redirect the URL to your main stylist page so any Google-cached links don't 404. If you bring in a new stylist, adding a profile is a quick update. On Starter the first couple of updates are included. After that it's £40 per profile, or move to Growth for ongoing changes.
Ideally yes for the hero image and interior shots. For portfolio work, Instagram photos are fine (most salons post their best work there anyway). I'll point you at a couple of local photographers if you want proper interior shots on the homepage.
Related
Keep Reading.
Your hairdresser
Website, Sorted.
Tell me about your business. I'll come back with a fixed-price proposal within 24 hours. No pitch, no pressure.