Primary route
The first screen should tell a accountant prospect what you do, where you work, what the next step is, and why they can trust the page enough to keep reading.
Ask for a Accountants quoteWeb Design for Accountants.
An accountant's website with fixed monthly pricing on the page, accreditation badges where they should be, and a booking flow that respects the client's time.
Start Your Accountants Site →Why this site mattersWhat a accountant site
What a accountant site
is really doing.
Accountancy websites have one job: turn a price-shopping visitor into a booked discovery call.
Your prospect is comparing four firms on their phone, and they will book whichever one shows fees, accreditations, and a calendar link without making them email first.
Every site I build for accountants is engineered around that one action — fixed fees on the page, ACCA/ICAEW badges in the header, practice-area pages, and a Calendly embed where the friction would otherwise be.
High-intent industryMake the Enquiry
Make the Enquiry
Obvious.
Brief focus
I'd scope the site around four decisions: what a visitor needs to see before they trust you, the action that should be easiest on mobile, the pages that deserve to exist for search, the proof you genuinely have and the proof you still need to collect. That keeps the page practical rather than decorative.
Choose a planClaim safety
I can describe what a strong accountant site needs. I won't claim I've shipped client results in this industry unless the facts file supports it.
See capability examplesWhat I always build inNon-negotiable
01 02 03 04 05 06
Non-negotiable
for Accountants.
Service breakdown pages
Separate pages for self-assessment, Ltd company accounts, VAT, payroll, bookkeeping, and R&D claims if relevant. Each page describes the scope, the fixed fee, the documents I'll need from you, and how long it takes. I write in plain English, not jargon. These pages rank for the specific search terms clients actually type.
Fixed fee pricing page
A pricing page with clear monthly or annual figures per service. 'Ltd company accounts and corporation tax, £75 a month, everything included'. I build it as a comparison table so clients can see tiers side by side. Fixed pricing reduces enquiry friction and filters out clients who'd quibble over every hour.
ACCA / ICAEW / AAT badges
Your professional body badge at the top of the homepage, linked to your entry on the public register. Schema markup includes your membership number. If you're AML-supervised, that badge sits alongside. Every credential clickable and verifiable.
GDPR-compliant contact form
A contact form with a proper consent tick-box, a privacy policy link, and data that lands in an encrypted inbox, not a plaintext email. I set up the privacy policy page as well, tailored to your actual data handling. This is table-stakes for any professional-services site and most older sites get it wrong.
Appointment booking
A Calendly or Microsoft Bookings embed so prospects can book a free 20-minute discovery call without an email back-and-forth. I scope the slots to your availability and route the booking to your calendar. For most practices this single feature doubles the conversion rate of the contact page.
Honest testimonials section
Studio is new, so for my own site I leave this space blank. For yours, if you have client reviews, I'll build a testimonial section that pulls from Google Reviews directly. If you don't yet, I leave a placeholder and help you collect a few in the first three months. No fake reviews, no stock quotes.
Sample layout · accountants
Your accountant
Service breakdown pages
Get a QuoteSee Work
How I build itMy process
My process
for accountants.
Starter is £250, delivered in 10 working days. That covers a homepage, a pricing page, up to four service pages (self-assessment, Ltd accounts, VAT, payroll is the usual set), a contact page with booking embed, and a privacy policy. You send me your fee structure and a few paragraphs about your background. I draft the rest.
I build in Next.js and host on Vercel's free tier. The site loads in under two seconds on mobile, which matters because most of your enquiries come from people on phones between meetings. Search Console and Google Analytics are configured on launch.
If you want client-portal integration, a resource library of downloadable guides, or a blog engine for thought leadership, that's Business at £400 or Growth at £1,000.
What to avoidCommon
Common
Mistakes.
The most common mistake on accountancy sites is vague services pages ('We offer a full range of tax services to suit your needs'). A prospect can't tell what you do or what it costs. Replace that with 'Self-assessment, £150 fixed, filed within 5 working days' and the same visitor converts.
The other problem is missing or outdated privacy policies. If you handle personal financial data you're under tight GDPR obligations, and a generic template policy downloaded from the internet isn't adequate. I write a policy that matches your actual process.
Common questions
Accountants FAQ.
Yes. You publish 'from £X' prices with a clear note on what changes them (turnover, transactions, payroll headcount). Clients respect ranges far more than they respect 'contact us for a quote'. I'll help you build a short pricing qualifier so self-service clients can estimate their own fee.
I build the core site so it's easy to update. Rules change (MTD phases, IR35 reviews, corporation tax thresholds) and I want your pages to keep up. On Starter you get one round of revisions included. On Growth ongoing updates are baked in.
Yes. ACCA, ICAEW, and AAT all have advertising codes. I read the relevant one for your body before drafting and I avoid misleading claims, unverifiable comparisons, and anything that crosses their lines. If you flag a specific rule I'll work to it.
Yes. I configure a proper consent banner that meets ICO guidance (pre-ticked boxes aren't valid; I don't use them). Analytics only fire once a user consents. This is part of every build, not an add-on.
Related
Keep Reading.
Your accountant
Website, Sorted.
Tell me about your business. I'll come back with a fixed-price proposal within 24 hours. No pitch, no pressure.
Get My Accountants Proposal →