Primary route
The first screen should tell a roofer prospect what you do, where you work, what the next step is, and why they can trust the page enough to keep reading.
Ask for a Roofers quoteWeb Design for Roofers.
A roofing website that leads with the work. Before and after galleries, NFRC accreditation, a proper quote form, and an emergency leak button for the calls you don't want to miss.
Start Your Roofers Site →Why this site mattersWhat a roofer site
What a roofer site
is really doing.
Roofer websites have one job: turn visible proof into a site visit or emergency call.
Your customer wants to see real roofs you have repaired nearby, understand the guarantee, and choose between calling about a leak now or requesting a quote for planned work.
Every site I build for roofers is engineered around that one action — before-and-after galleries, guarantee copy, insurance proof, quote forms, and emergency leak CTAs all working together to move the enquiry forward.
High-intent industryMake the Enquiry
Make the Enquiry
Obvious.
Brief focus
I'd scope the site around four decisions: what a visitor needs to see before they trust you, the action that should be easiest on mobile, the pages that deserve to exist for search, the proof you genuinely have and the proof you still need to collect. That keeps the page practical rather than decorative.
Choose a planClaim safety
I can describe what a strong roofer site needs. I won't claim I've shipped client results in this industry unless the facts file supports it.
See capability examplesWhat I always build inNon-negotiable
01 02 03 04 05 06
Non-negotiable
for Roofers.
Before and after weather gallery
A lazy-loaded grid showing roofs you've worked on, split by job type (flat, pitched, slate, lead, chimney). I add captions with the town and month so Google indexes the local terms. Weather-specific shots (after a storm, after a repair held through winter) do more work than a polished studio photo.
NFRC / CRC accreditation badges
Your National Federation of Roofing Contractors or Confederation of Roofing Contractors badge at the top of the homepage, linked to the public register. I add schema.org markup with the membership number. Public liability insurer badge sits alongside, with the certificate downloadable as a PDF.
Free quote form
A three-step form: job type, property, photos. I let customers upload up to four photos straight from their phone. The form lands in your inbox as a clean email with the photos inline, so you can quote from a site visit if needed or reply with a ballpark there and then.
Emergency leak callout button
A red 'Leak right now? Call' button pinned to the header, separate from the quote form. On mobile it stays in view as the page scrolls. I wire it to tel: with proper markup. Out-of-hours copy sits beside it: 'Before 8pm, call. After 8pm, leave a voicemail and I'll ring first thing'.
Guarantee and insurance copy
A short, plain block on the homepage: '10-year workmanship guarantee. Insurance-backed with [insurer]. Manufacturer's warranty on all materials'. I link the insurer name to their website and the warranty to the supplier. No waffle, just what's covered and for how long.
Service breakdown pages
One page each for flat roofing, pitched, slate, lead, gutters, chimneys. Each page explains the work, the typical lifespan of the finish, and rough price bands. These pages catch the mid-funnel searches (someone typing 'slate roof repair cost') that big directories don't answer well.
Sample layout · roofers
Your roofer
Before and after weather gallery
Get a QuoteSee Work
How I build itMy process
My process
for roofers.
Starter is £250 delivered in 10 working days. For a roofer that covers a homepage with gallery, four service pages, a quote form, a contact page, and three service-area pages. You send me 30 to 50 job photos and your accreditation details. I draft everything, you check it, we go live.
I build static pages in Next.js so the image-heavy gallery still loads in under two seconds on mobile. I compress every photo to WebP without losing detail, and I defer off-screen images so the first paint is instant. Hosting is on Vercel's free tier.
If you want quote PDFs emailed automatically, a blog for storm-season content, or finance-calculator integration, that's Business at £400 or Growth at £1,000. Fixed price, no hourly.
What to avoidCommon
Common
Mistakes.
The biggest problem on roofer sites is photos that are too big. A phone camera produces 4MB JPEGs and most roofers upload them straight to a WordPress gallery. The site ends up taking 15 seconds to load on mobile, and most customers bounce before the first image appears. I compress aggressively and lazy-load everything below the fold.
The other pattern is vague guarantee language ('fully insured, guaranteed work'). That reads as boilerplate. Put the insurer's name, the length of the workmanship guarantee, and the materials warranty in plain text. Customers making a £5,000 decision notice the difference.
Common questions
Roofers FAQ.
No. If you specialise in flat, we build flat-roof content in depth (fibreglass, EPDM, felt, liquid systems) instead of one shallow page. Specialist sites rank better than generalist ones for the same budget. I'd rather build five strong pages than ten thin ones.
You can take bookings through the form, but most roofers prefer to phone back first to scope the job. I set the form up to email you photos and a phone number so you can qualify the lead in 30 seconds before committing to a visit.
I embed your Google reviews directly, so new ones appear without me touching the code. If you don't have many yet, I build a simple QR-code card you can hand out at the end of each job that opens straight to your Google review page.
The site is hosted on a platform that auto-scales. A thousand customers hitting your homepage after a gale costs the same as ten. You don't need to worry about the site going down when the weather turns.
Related
Keep Reading.
Your roofer
Website, Sorted.
Tell me about your business. I'll come back with a fixed-price proposal within 24 hours. No pitch, no pressure.
Get My Roofers Proposal →